HeadCount0
RPROAS Performance, LLC

Tracking that records what actually happened, installed and verified end to end.

Live

Most accounts are optimised against numbers nobody has ever checked. A pixel that fires twice. A conversion action counting a page view. A platform reporting sales that never reached the bank. Everything downstream of that is a guess with a decimal point on it, and the machine learning is optimising towards the error.

What you get

  • Every conversion event mapped to something that actually happens in your business.
  • Installed on the site, in the tag manager, or server-side where the platform genuinely supports it.
  • Verified by firing a real event and finding it at the other end, not by looking at a green tick.
  • Duplicates, double-fires and phantom conversions found and killed.
  • A written map of what fires, when, and where it lands, so the next person does not start from zero.

What this is not

  • Rebuilding your checkout or your store.
  • Anything requiring consent you have not collected. Tracking gets built inside your consent setup, not around it.
  • Server-side work where it would be theatre. If it buys you nothing on your stack you will be told rather than billed.

How it runs

  1. 01

    We read what you have

    Existing tags, pixels, containers and platform conversion actions — and, separately, what you believe they mean. The gap between those two is usually the finding.

  2. 02

    It gets rebuilt to match reality

    One event per real thing, named so that a stranger could read the account and know what happened.

  3. 03

    It gets proven

    A real purchase or lead is put through and traced all the way into the platform's own reporting before anything is signed off.

Questions

Will this change my reported numbers?
Almost certainly, and usually downward. That is the point. Optimising against inflated conversions is how accounts go broke while the dashboard looks fine.
Do you do server-side tracking?
Where the platform supports it and your stack allows it, yes. Where it would be theatre, that gets said out loud instead of quoted for.
How long does it take?
The install is quick. The verification is the part that takes real time, and it is the part that is never skipped.